Veteran of Snack Foods Industry

Located near Thousand Oaks, Jim Lacey has enjoyed a lengthy and lucrative career as an authority in all components pertaining to the consumer items market, primarily consumer packaged goods and nutritious foods. Jim has partnered with numerous standout local and foreign enterprises, utilizing his expertise in sales, marketing and advertising, production enhancing existing brand names into industry forerunners. James additionally had several years of practical experience establishing his very own companies as a business owner (Healthy Ventures, LLC as well as founded Crunchies), operating as a business expert and as a well-known snack food item manufacturer.

 

James Lacey’s Crunchies Food company has definitely been his largest accomplishment. The Thousand Oaks, California-based business ascended from meager beginnings only to emerge as a market leader with his proficient guidance. Crunchies started as a very small office-based venture in the year 2005. By the year 2014, the business was the number one freeze-dried packaged snack food company across the country, as explained by Nielson Research study. Crunchies had acquired distribution in several consumer channels including mass convenience stores, drug retailers, club retail stores, organic food retailers, the army, all-natural suppliers, and private health food retailers. Crunchies broadened its product line offerings to 32 assorted vegetable and fruit snacks and ran a 17,000 sq. foot production and distribution hub in Westlake Village, California. Out of his several positions as the firm’s co-founder and CMO, Jim managed day-to-day transactions and created sales and advertising solutions to boost company profits. Using the knowledge he acquired at snack and nutritional businesses, he had the opportunity to tackle settlement agreements, merchant sourcing, as well as licensing/trademark creation. James ultimately sold off the Crunchies brand in early 2015.

 

Jim Lacey Westlake Village small business owner and triumphant pioneer, obtained his academic training attending Cal Poly in the town of San Luis Obispo. Lacey received an Undergraduates degree from the School in the year 1981. In his study, he emphasized business management, along with a concentration in business marketing. This academic training assisted to prep him for the everyday hardships he would certainly encounter all throughout his career.

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